Master Table of Contents

System 2 – Marketing

A few things for you to know about the Table of Contents

Every section within Patients to Profits training system is listed below. Scroll down the page and read the short summary to learn what each section is about and then click to watch the video, read the transcript or access the reference materials for that section. Multiple video sections will have only one transcript and one reference folder that applies to material in all videos for that section. Note: Not all sections have reference materials.

MODULE 6 – Internet Marketing

Advanced Internet Marketing Made Simple

This section first gives an overview of how to understand Search Engine Optimization (SEO) and the essentials of getting you and your website found on the internet. From there you or a staff member can follow the step by step action plan to boost your search rankings and to drive a huge amount of traffic to your website using article and video marketing, social media such as Facebook and Twitter, submit your website to the most popular search engines and internet directories and much more…

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Anatomy of the Perfect Website

Most services that create a website set it up to appeal to the doctor so he or she will be happy with the look. However, the real purpose of having a website is not to provide information to world or show off a spinning spine…it is a tool used to stimulate those who visit it to call your office as a new patient! Whether you are starting a new website or just need to update your current one, do not make a move until you discover the content and optimizing features that your websmaster must implement to get your site found and to stimulate visitors to call your office and schedule.

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Explosive Growth – Website Marketing

Explosive Growth focuses on setting up a Google advertising account and searching for the best keywords for marketing and promoting your website using Pay Per Click (PPC) advertising. Learn to place an ad and target the exact locations you want your marketing efforts to impact.

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Email Marketing…Fast, Effective and Free

The average email sent out in masses by a service is just too generic to really effectively promote YOUR business. This section shows you how to create a perfect and customized email campaign that will cost you about $20 per month on average. It includes everything you need for you or a staff member to send multiple emails each month that your patients will open and respond to… including how to send them, content to include, when to send them out and how often and even how to build up your patient and potential patient email list. Hands down, one of the most effective marketing methods you can utilize.

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Cutting Edge Social Media Marketing

This section focuses exclusively on the Social Media sites of Facebook, Twitter, LinkedIn and YouTube. Discover how to effectively use them to build trust and familiarity, establish yourself as a local expert and skyrocket your online following. This is an essential component of driving traffic to your website and practice.

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This continuation picks up with how to claim your business on review sites and crank up your social proof and credibility by creatively stimulating your patients to go online and write positive reviews about your business.

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MODULE 7 – Professional Referral Marketing

A Social Plan for Networking and Partnerships

Guides you through a 5 step process of planning and executing a ‘grass roots of success’ social plan. It covers where to go, what to do and what not to do to achieve the greatest networking success possible.

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Flooding Your Practice with Attorney Referrals

Learn the secrets of developing and maintaining professional referral relationships with local attorneys. This protocol includes establishing your credibility, making initial contact with attorneys and then setting up workshops that almost guarantee they will start using your clinic. As well, if shows you how to set your self apart from your competition which is critical if you are in a high competition area.

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Building a Work Comp Practice

Follow this plan to make yourself more appealing to companies needing work comp services. Learn what employers really need and promote those services to companies to help them reduce their work related injuries and provide them the most cost effective treatment possible for their injured employees.

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In the second video of this section, a marketing action plan is given for building a list, making initial contact and meeting with human resource managers. This section concludes with the 8 Secrets of a Successful Work Comp Practice.

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Cross Discipline Referral Strategies – Medical

Outlines 5 Referral Network Building (RNB) strategies required to create a referral relationship with providers in the medical community such as MDs, DOs and Dentists. Additionally, steps are revealed for lowering the barriers other providers may have towards working with your clinic.

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Cross Discipline Referral Strategies – Complementary

Use this 3 step process to create the ultimate automated new patient system by building a referral network of complementary and wellness focused providers and retail businesses. Includes grassroots and advanced co-marketing strategies that benefit all the businesses that participate.

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MODULE 8 – Seasonal Marketing

Seasonal Call to Action Campaigns

Takes you step by step through the process of setting up and marketing multiple seasonal based promotional campaigns to your patient base and prospective patient base; includes all needed postcards, fliers, emails, social media marketing and signage strategies.

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Holiday Food Drive Done Right

Through this November and December promotion, you will align yourself with a food bank or other charitable organization in need of food items and then implement the provided marketing strategy designed not only to stimulate your patients and the public to donate, but also come in for office visits and refer others to your practice. This promotion will help your community while significantly boosting your end of the year new and existing patient volume.

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Thera-Fit Program

The Thera-Fit program provides your patients an easy and safe alternative to fulfilling their resolution to begin exercising regularly. Follow this simple setup and marketing protocol to get your patients (and the patients of local MDs) into a rehabilitation based exercise program that will get them in shape while giving you a beginning of the year boost in patient visits. This promotion is recommend for January but any month can prove successful. Note: No onsite physical therapist is needed. Some low tech rehab equipment is required.

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Use ‘em or Lose ‘em – Maximizing Visits

Maximize patient visits by reminding patients, in a variety of ways, where they are in their allowed number of visits for their insurance plan year. This promotion will also help you discover any barriers that are preventing your patients from seeking more care and will help reactivate ‘missing in action’ patients.

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MODULE 9 – External Marketing

Corporate Wellness Programs

Provide businesses the services they want and need to reduce employee stress and promote better morale and health. Choose from the list of services provided including Chair Massage, Health Talks, Ergonomic Services and more. Market your desired services to employers and then begin meeting with them to discuss their specific needs and implement your programs.

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Speak Your Way to Success – Set Up & Promotion

Follow this protocol to begin setting up health related talks inside and outside your clinic and ensure their success through proper marketing, staff training, speaking protocols and post talk follow up. Includes all recommended pre-talk handouts as well.

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Speak Your Way to Success – Structure & Delivery

This second section of the Speaking series cuts right to the chase of how to deliver a ‘Health Talk on Steroids’ by following the Eleven Essential Components of the perfect presentation along with quick tips for improving your delivery.

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Spinal Screenings Made Simple – Where, When & How

This section takes you through the process of figuring out the how, when and where to set up and promote spinal screening events along with staff preparation and training protocols.

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Spinal Screenings Made Simple – Success Formula

Use the 5-S Success Formula for effective attraction, screening, and scheduling at any spinal screening event. This section includes all needed scripting and follow up strategies to ensure more new patients are put on the books. This section is separate from the ‘Where, When & How’ so your spinal screening team can bypass the set-up information and get right into running a successful event.

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MODULE 10 – Internal Marketing

New Patient Workshops

Follow the steps and scripts in this section to effectively and easily schedule patients and their friends for your New Patient Workshops…and then deliver a dynamic and compelling presentation using the Seven-Ez of the perfect workshop.

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Part two of this section picks up with the last and most important of the Seven-Ez which is ‘Extending the Special Opportunity’ to all the non-patient attendees. This section concludes with valuable options you can add into your talk to customize it just the way you want it and of course tips for getting good.

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Adding Massage for Mega-Profits

Considered adding massage services to your clinic? This training discusses the pros and cons of adding massage to your practice and will teach you how to find, hire, train and properly utilize massage therapists in your clinic with private pay and insurance patients.

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The Power of Massage to Grow Your Practice

This section provides two marketing maps for using massage to increase your patient base through outside events and internal promotion. Follow the steps and use the scripts provided to ensure success in building up your clientele base through the power of massage.

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Patient Surveys

Follow this process to gain valuable insight, directly from your patients, into the strengths and weaknesses of your practice and why your patients do or do not follow your treatment plans and refer friends and family. Gather all this invaluable information while at the same time reactivating patients who have dropped off the schedule.

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The Power of Plastic!

Shows you how to create and use a plastic gift or ‘credit’ card in your clinic to reactivate patients, thank customers for their patronage, give away as contest prizes and more.

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Internal Image Marketing

Create a clinic that markets itself by ensuring positive stimulation of your patient’s senses through your clinic flow, colors, furniture, lighting, sounds, smell and overall feel. This section also covers internal and external ‘signage secrets’ that get you noticed and increase referrals and compliance.

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Social Proof Strategies

Prove to the public that your clinic rocks! This section shows you how to use the power testimonial, social networking and operational proof to convince potential patients that your practice is the place to be.

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An Awesome Patient Appreciation Day

Takes you through every step and detail required to set up, promote, and conduct an ultra successful Patient Appreciation Day that will strengthen existing patient compliance and stimulate the referral of new patients into your clinic.

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We don't believe in get rich programs - only in hard work, adding value and serving others. Our programs are intended to help you share the power of chiropractic with a wider audience and to make a difference in your community and the world while growing your business. There is a lot of garbage out there that promises big returns with little effort. We want no part of that image because it is not reality. With the right tools, proper guidance and some real effort you can build the practice of your dreams.

Drs. Troy and Daron